Work | FlipFix Digital

Featured case study

PK Cabinets: a full dealer storefront + contractor portal.

A premium cabinet dealer with a local showroom serving both homeowners and a network of contractors. Here’s what we shipped and what the dealer owns when the dust settles.

PK Cabinet homepage before rebuild: Premium cabinets banner with Summer Sale countdown, blue buttons, dated layout — The site that called me. Discount-banner aesthetic, no contractor portal, generic SaaS-template feel.

PK Cabinet homepage after rebuild: editorial Modern Kitchen Luxury hero with Premium Series collection, 3-day ship, best-price, 5-year warranty, 30-day return guarantees — What we shipped. Editorial hero, tag-gated contractor portal, 40+ filterable door styles, dealer-owned code.

PK Cabinet results

One client. Real results.

+258% More site traffic vs. the old build, in the first 90 days.

0.35% → 1.28% Homeowner conversion rate, nearly 4× the old site.

17 Contractor sign ups within the first month post-launch.

Same-day Quote turnaround, was 3 to 5 business days.

The build

Three systems, one launch.

The homeowner storefront, the contractor portal, and the product pages, shipped together under one fixed price. Here’s what each layer actually does.

PK Cabinet shipped storefront, editorial Modern Kitchen Luxury hero with Premium Series collection and dealer-quality guarantee row

01 · Storefront

A storefront built to close on the first visit.

Editorial hero, style showcase, full product-page anatomy with configurator and cross-sell, and a 3-step design-consult form. Same dealer, same catalog, dealer-quality presentation.

Editorial hero with Premium Series positioning
Guarantee row: 3-day ship, best price, 5-year warranty, 30-day returns
Designer spotlight + project gallery for the browse-first homeowner

PK Cabinet contractor portal: Orders dashboard with total orders, total spent, amount saved, payment method on file, and a filterable orders table with status and invoice columns

02 · Contractor portal

Self-serve quotes. Tag-gated pricing. Recurring revenue.

A qualifying application filters serious pros from tire-kickers. Approved contractors get a tag that unlocks tier pricing catalog-wide, and the orders view above is what they log into. Homeowners never see the discount.

Orders dashboard with total orders, spend, and amount saved
Filterable order table with project tags, status, and invoice flows
Quick-quote tool, project folders, and saved payment methods

PK Cabinet product listing: filterable catalog with 476 items, product-type facets, collection filters, finish swatches, and shaker cabinet renders

03 · Product pages

Filterable catalog. 40+ door styles. One click each.

The collection page above shows the metafield filter system in production: product type, collection, finish, price, all faceted live. Cabinets that used to live in PDFs now sit on the catalog page with renders, prices, and configuration in reach.

Filter facets for product type, collection, finish, and price
Product cards with renders, configuration, and price visibility
Spec table, reviews, Q&A, and cross-sell on every PDP

What the client said

★★★★★

“Honestly the best decision we made this year. Shane got it done in about a month. The contractor portal is the part I use the most, my phone stopped ringing on Saturdays.”

David K. Owner, PK Cabinet

Read the full PK Cabinet case study

Reviews

What other dealers said.

“Worked with two other guys before Shane. Both couldn’t get it right. Shane just got it. Our consult bookings have basically doubled since the new site went up.”

“Took a couple of months for the portal to really pay for itself but it did. The spec sheets are the thing my reps love. Quote turnaround used to be a couple of days, now it’s same day.”

Recent works.