Homepage scorecard
The average cabinet dealer homepage scores 4.7 out of 10.
The top 5% score above 9. Find out where your homepage actually lands — in 30 seconds, no signup.
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Benchmark set 47 cabinet dealer homepages including CliqStudios (9.5), Kitchen Cabinet Kings (7.8), Cabinets.com (6.8), and 44 regional cabinet dealer homepages. Refreshed quarterly. Last refresh: April 2026.
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Benchmark
How you compare to the top of the market.
Diagnosis
What's working. What's costing you sales.
Working
Costing You Sales
The 10 checks
Every dimension, fully expanded.
Roadmap
Prioritized fixes, ranked by % of pipeline at risk.
No-pressure offer
Want me to walk through this live?
Free 30-minute call, no rebuild pitch unless you ask. Bring questions on any specific check above and we'll show you what a fix actually looks like in the wild.
06 · Methodology
How the score is built.
Pass / partial / fail per check, ties to the lower tier.
Sum of earned points across all 10 checks. No curve.
Same rubric, refreshed quarterly. Percentile against this cohort.
No SaaS, no plumbers, no general contractors. Just cabinet sites.
Each of the 10 dimensions is scored 0 to 1.5 based on weighted criteria. Composite is the sum, capped at 10.
Why a specialist
A generalist learns your vocabulary on your dollar. We already know what a 10×10 costs.
FlipFix Digital builds cabinet dealer sites and nothing else. Every project starts with the same vocabulary, the same buyer psychology, and the same conversion patterns — and Shane, the owner, is on every kickoff and review.
Technical detail
Weighting. Four checks at 1.5× — Hero specificity, Contractor/trade fork, Pricing signal, Free-design offer. Two at 1.0× — Benefit specificity, Reviews / social proof. Four at 0.5× — Trust signals, Process, Gallery, Closing CTA. Total: 1.5×4 + 1.0×2 + 0.5×4 = 10.0. The composite shown above is the sum of earned points across these ten checks.
% pipeline at risk. The 10-point rubric represents 100% of the homepage's contribution to your sales pipeline. Each missing point ≈ 10% of pipeline at risk. Multiply against your own dealership's homepage-driven revenue — absolute dollars vary too widely between a $40K/mo shop and a $400K/mo regional chain to be useful here.
Benchmark set CliqStudios (9.5), Kitchen Cabinet Kings (7.8), Cabinets.com (6.8), and 44 regional cabinet dealer homepages. Refreshed quarterly. Last refresh: April 2026.
What dealers say
Feedback from cabinet dealers we've rebuilt.
I almost didn't book the call. The audit said I was at 6.2 and I thought "who's this kid." Three months later we're at 8.9 and contractor leads are up 40%.
Shane doesn't pitch. He showed me the four things costing me sales, gave me a number, and let me decide. We started in two weeks.
The free-design page was buried three clicks deep. Surfaced it on the homepage and consultation bookings tripled in the first quarter — that one fix paid for the whole rebuild.
FAQ
Skeptical questions, direct answers.
Ten checks, weighted to total 10.0. Four carry 1.5 weight — hero specificity, contractor fork, pricing transparency, free-design offer. The other six range from 0.5 to 1.0. Each check is graded pass, partial, or fail with specific evidence from the page. Ties break downward. No mystery, no curves.
Forty-seven cabinet dealer homepages: CliqStudios (9.5), Kitchen Cabinet Kings (7.8), Cabinets.com (6.8), plus 44 regional dealers across US metros (regional average: 4.7). All scanned with the same rubric, refreshed quarterly. The benchmark reflects the actual market you compete against — not a random internet sample.
Personalized. The scanner pulls your live homepage, extracts headings, copy, CTAs, nav links, and trust signals, and grades them against the rubric with specific evidence. The template is the rubric; the findings are yours. That's why the "Evidence" row on each check quotes your actual page text.
Fixed scope, dealer-owned, typically five figures depending on scope. Book the walkthrough and you'll get a hard number — not a range, not a quote-to-follow. Cabinet dealers run on margin; the price is set so the rebuild pays for itself inside the first quarter if the roadmap above is roughly right.
Moat maintenance. A high-scoring site drifts: gallery ages, testimonials stale, pricing page lags the new line, contractor portal outgrows itself. A quarterly walkthrough plus targeted refinements keeps the gap between you and the next dealer from closing. For a 9.0+ site the engagement is small and retainer-shaped, not a rebuild.
Three to five weeks for a standard cabinet dealer site — homepage, contractor portal, free-design funnel, gallery, and a pricing-visibility layer. Scope is fixed on day one. If something threatens the ship date, I cut scope rather than slip — that's in the contract.
Yes. A generalist agency learns your vocabulary on your dollar. We already know what a 10×10 costs, why contractors need a separate portal, and why the free-design page drives 50% of revenue. That's why this site scored 9.5 and the median cabinet dealer site we audit scores below 5.
Some of them, yes — the roadmap above marks which. A hero copy rewrite, a trust-signal stack, a closing CTA: all DIY-friendly with your existing CMS. The ones tagged "with FlipFix" usually require new page templates, funnel flows, or integrations that are slow to hand-roll. The audit tells you which pile each fix belongs in.
47 cabinet dealers audited
You're in the top 5%. Book the walkthrough before a competitor closes the gap.
We'll screen-share your site, walk every check above, and point at the 1–2 fixes with the highest return for a site at your score level.