A small queue, on purpose.
We don’t juggle a dozen dealers at once. The calendar is real on day one, and your build gets focused attention end to end, no shuffled priorities, no surprise handoffs.
About | FlipFix Digital
We build cabinet dealer sites. That’s it.
Not plumbers, not dentists, not SaaS startups. Every project we take is a cabinet dealer build, and our team knows it the way your sharpest designer knows door construction.
A note from the owner
Hello, I’m Shane.
“Every cabinet dealer we’ve worked with has the same problem: a site that looks fine and performs badly. We build the specific systems that fix the leaks, contractor portals, filterable catalogs, quote-to-cash flows. That’s the whole practice.”
FlipFix Digital isn’t another web shop with a cabinet client on the portfolio. I started it because cabinet dealer sites are the only thing we build. One industry, one practice, one obsession — and a small team that lives in this category every day.
Here’s the real kicker: we don’t dabble. We build tag-gated contractor portals. We build metafield filter systems that cut through 40+ door styles without homeowners bouncing. We know where cabinet sites leak contractor quotes on a Friday at 5 pm, and we know how to stop them from leaking again. This isn’t a project on a resume. It’s the whole practice.
Our team speaks face-frame vs frameless, rail and stile, KCMA certification, dealer tier pricing, and quote-to-cash the same way your sharpest designer does. Not because we read a blog about it, but because we’ve built the systems that run on it, and we’ve built them enough times to know what breaks before it breaks.
So scratch “web designer.” FlipFix Digital is the firm that takes cabinet dealers to the next tier. From the first intro call to launch day, our focus is one thing: more contractor quotes, more homeowner closes. I’m on every kickoff and every review — that’s the owner’s job.
That’s not a claim. It’s our promise.
— Shane Nguyen, owner · Austin TXBy the numbers
6 shipped
Cabinet dealer sites launched.
1 industry
Zero generalist detours.
3–5 weeks
Typical build-to-launch window.
How we work
Three principles. Every build.
Owner-led. Direct access.
Shane is on every kickoff and every review. You call him, he picks up. No account managers, no junior handoffs, no overseas team, no ticket system between you and the people writing the code.
Dealer-owned. Fixed-price.
You know the number before we start. When it ships, the code, design system, and metafields belong to you. Not to us. Not to a platform you rent.
Honest limits
What we won’t do.
Specialization isn’t a services page padded out to look bigger. If you need these things, we know people who do them well. They’re not us.
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SEO retainers
Every build we ship preserves the rankings you’ve earned with proper redirects and structured data, but monthly SEO retainers aren’t our practice.
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Ad management
Your site needs to convert the traffic you already have before paid ads make sense. If the homepage is leaking, ad spend just widens the leak.
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“Websites for any business that’ll pay”
Cabinet dealers. Full stop. Pattern recognition compounds when you’re in a single industry, we won’t dilute it.
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Fabricated metrics or borrowed testimonials
We won’t invent review counts or inflate years in business. Sophisticated buyers smell fake testimonials the way contractors smell particle board.
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